The user’s brand must have a style guide that will lead people to the proper design for their website and marketing. There are a number of things they may do once they are building the style guide, and they will feel much more confident in the designs their business creates. There are many people who do not know how to use their logo, and they will find that the placement of the log is important. The size and placement of your logo in all marketing and images is more important than anything else on this list. Users will create an expectation in the public of where their logo will be, and the logo placement will become a calling card for their business.
Stay With the Color Palette
The color palette for the business must be hemmed into a small space that they have chosen to relate to their logo. The business will use complimentary colors for their logo, and they will use these colors alone as part of their style guide. The colors must have specific names, and the names must be listed for everyone who works for users to see. The fonts that users are using for their business must be used repeatedly and without fail. A business that is not using consistent fonts will confuse its customers, and they will find that there are a number of fonts to choose from. The fonts will suit their business, and they will find that they read better once they release marketing.
Users may create iconography for their business that is used throughout the style guide, and this may include jacquard that was created from their logo. The logo that they have must become a large part of their brand’s style, and they will find that building iconography around it is more fun than the design of the actual logo. All pictures that are taken for the brand must look as though they came from a place that is uniquely your business. Someone who is not familiar with your photography style will take random pictures that do not match what the business does. Everyone will be disappointed in what they see, and they will be saddened that their photography does not look consistent.
Businesses must have webpage protocols that will be easy for everyone to follow. They will find that the website only comes out properly when they have set aside rules that are used for the website. There are many people who do not understand website design, and they will feel much better knowing that they have told everyone who works with them how to set up the site. There are many people who will need these rules while they learn how to manage a web presence. Businesses will create a much smoother brand that has been laid out properly when they have a style guide for their whole staff. The staff will read this guide when they need to know how to use the logo, and they may do the same with partners who wish to use your logo or use your designs.